Persuasive language and fonts

13/0623

Persuasive Language & Fonts

Slang/Colloquial Language - easy read appeals to target audience
Exaggeration- add emphasis on certain points so they are focus
Personal Pronouns- direct address makes it feel personal to the reader
Imperatives- making them feel they have to read it if they don't they will miss out (personal)
Broad Generalisation- it attracts a wider audience

Yellow puff with the word 'over 700 words' - this makes it persuasive due to it being in a different shape in a different colour to make it more prominent as it is an important fact.

The word 'kiss' is much larger than the rest of the cover line font this is persuasive due to it being eye catching to the audience as it is in bold and takes up more space on the cover than other words.

'get hot abs- no gym required'- first bit quite colloquial so its easier to read and appeal to the audience and the extra information of the page umber and no gym required will attract the audience as its less effort to do the workout as they don't need equipment and find the page.

16/06/23

Fonts

serif~ The small features on the end of strokes in some fonts are known as "serifs"

Sans-serifs~ Very precise, with sharp or rounded edges

25 is presented in a puffs this highlights the amount of information they included ad attracts the reader.
they use a rule of three which is short and snappy.
use san-serif text to make it look simple and clean.
fun colours
icon of sun for summer

weighted letters and in a brightly coloured puff for exclusive to interest the reader as it seems as its secretive and personal for them to read. Also the bright colour puff is eye catching for the reader.
collective pronouns of 'we' to include the reader
bold bright colours to make it fun (pink for female feminine audience)
viewing it for the first time